Will Fanatics Kill Retail Football Packs?

Will Fanatics Kill Retail Football Packs?

You’ve probably noticed it already. The card aisle at Target is shrinking fast. A year ago, you could still find a few stray blasters or a lonely hanger box of Donruss Football. Now it’s Pokémon, Funko Pops, and a “limit 2 per customer” sign that’s gathering dust. And...
Fanatics, Panini, And The Future Of Football Cards

Fanatics, Panini, And The Future Of Football Cards

Why This Matters Right Now Cards aren’t just cardboard. They’re licenses, trademarks, and complicated contracts dressed up with holofoil. When the licenses move, everything else shifts with them. That’s where we are. Fanatics controls massive pieces of the sports card...